CULTURS

You Don't Need an MBA — You Need What Your Culture Already Taught You

Episode Notes

Culture. Discomfort. Resilience. These are worth more than any degree.

Joe Hyrkin, former CEO of Issuu and Silicon Valley veteran, didn't build his business skills in a boardroom or classroom. They were earned on the streets and trains of China.

In this episode, he shares what nearly a decade in China taught him about negotiation, resilience, and reading any room you walk into.

Topics discussed:

00:00 - Introduction
01:45 - Cross-cultural childhood
03:41 - What led him to China
07:44 - Navigating a new culture
12:09 - Learning how to negotiate
16:33 - “I was not gonna be Chinese”
21:46 - Traveling vs. discovering
26:23 - From Hong Kong to Silicon Valley
30:01 - Building video before YouTube
34:00 - Resilience as a business skill
37:42 - Early days of social media
40:24 - How AI is history repeating itself
41:32 - The CEO years
45:29 - Why some businesses survived COVID
51:38 - 3 principles for entrepreneurial success


🔗 CONNECT WITH JOE HYRKIN:

https://www.linkedin.com/in/joehyrkin/

ABOUT CULTURS:

Reaching millions annually, CULTURS champions unique cultural identity, transforming culturally fluid populations (multiethnic and/or geographically mobile people like Third Culture Kids) from being invisible outliers to originals. This includes people of culture in the rapidly growing DNA testing-fueled Not Parent Expected (NPE) community. Our world-class, veteran team of researchers and professionals spans five continents.

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Original Music by Tommy McMillion, McMillion Entertainment
Makeup by Sedrique Olsen
Styling by Sonja Henderson